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Privacy Policy

Your Privacy Matters

We're committed to protecting your personal information and maintaining transparency in how we collect, use, and safeguard your data. This comprehensive privacy policy outlines our practices regarding information collection, data security, your rights, and our compliance with Canadian privacy laws including PIPEDA.

1. Introduction

TrueNorth Sites ("we", "our" or "company") is committed to protecting your privacy and personal data. This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our website, use our services, or interact with us. This policy applies to all users of our website and clients of our web development and design services.

2. Information We Collect

Information Provided Directly: Full name, email address, phone number, company information, project details, content and materials provided for development, communication preferences, and feedback.

Information Collected Automatically: IP address, browser type and version, operating system, pages visited and time spent, referral source (how you arrived at our site), approximate geographic location data, device information, and screen resolution.

Cookies and Similar Technologies: We use cookies and similar technologies to improve your experience on our website. Please refer to the specific section about cookies for more details.

Communications: Emails exchanged, messages through contact forms, communication history, and contact preferences.

3. How We Use Your Information

Service Provision: Development and delivery of websites and applications, communication about projects and updates, provision of technical support and customer service, payment processing and billing.

Service Improvement: Website usage analysis for improvements, development of new features and services, market trend research and analysis, user experience optimization.

Communication: Responding to inquiries and requests, sending project updates, notifications about changes to our terms or policies, marketing and promotional communications.

Legal Compliance: Fulfilling legal obligations, preventing fraud and illegal activities, protecting our rights and property, cooperating with authorities when necessary.

4. Legal Basis for Processing

Contract Performance: We process your data to fulfill service contracts and provide the requested services.

Legitimate Interest: To operate our business, improve our services, website analysis, and fraud prevention.

Consent: For marketing communications, non-essential cookies, and other activities where consent is required.

Legal Obligation: To comply with applicable legal, regulatory, and compliance requirements.

5. Information Sharing

We Don't Sell Data: We never sell, rent, or trade your personal information to third parties.

Service Providers: We share information with trusted suppliers who help us operate our business: hosting and infrastructure providers, payment processors, analytics and marketing tools, communication and support services.

Legal Requirements: We may disclose information when required by law, legal process, government request, or to protect rights, property, or safety.

Business Transfer: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of the transaction.

6. Cookies and Tracking Technologies

What are Cookies: Cookies are small text files stored on your device when you visit websites. They help us improve your experience and provide essential functionalities.

Types of Cookies We Use:
Essential Cookies: Necessary for basic website functionality, cannot be disabled
Performance Cookies: Collect information about how you use our site for improvements
Functional Cookies: Remember your preferences and personalise your experience
Marketing Cookies: Used to provide relevant content and measure campaign effectiveness

Cookie Control: You can control cookies through your browser settings. Disabling cookies may affect website functionality.

Third-Party Tools: We use Google Analytics for traffic analysis and other tools that may set their own cookies.

7. Data Security

Protection Measures: We implement appropriate technical and organisational measures to protect your information: SSL/TLS encryption for data transmission, secure storage with access control, regular security monitoring, staff training on data protection.

Limitations: While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

Breach Notification: In the event of a data breach that may affect your rights, we will notify you and the relevant authorities as required by law.

8. Data Retention

Retention Period: We retain your personal information only for as long as necessary to fulfill the purposes described in this policy:
Project Data: During project execution and for up to 7 years after completion for contractual and legal purposes
Communications: For up to 3 years after last contact
Website Data: Logs and analytics for up to 2 years
Marketing Data: Until you withdraw consent or for 2 years of inactivity

Deletion: After retention periods, we securely delete or anonymise your information.

9. Your Rights

Depending on your location, you may have the following rights:

Access: Request a copy of the personal information we hold about you.

Rectification: Request correction of inaccurate or incomplete information.

Erasure: Request deletion of your personal information in certain circumstances.

Portability: Receive your information in a structured, machine-readable format.

Restriction: Request limitation of processing of your information.

Objection: Object to processing based on legitimate interest.

Withdrawal of Consent: Withdraw consent for processing based on consent.

How to Exercise Rights: Contact us through the channels listed in the contact section.

10. International Transfers

Data Location: Your data is processed primarily in Canada. Some service providers may be located in other countries.

Protections: When we transfer data internationally, we ensure adequate protections through: adequacy decisions, standard contractual clauses, appropriate certifications.

Rights: You have the right to information about the specific protections used for transfers of your data.

11. Minors

Our services are not directed at persons under 18 years of age. We do not knowingly collect personal information from minors. If we discover that we have collected information from a minor, we will take steps to delete that information immediately. If you are a parent or guardian and believe that your child has provided personal information, please contact us.

12. Changes to This Policy

Updates: We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements.

Notification: Significant changes will be communicated through: notice on our website, email notification to active clients, updating the "Last Updated" date.

Acceptance: Continued use of our services after changes constitutes acceptance of the updated policy.

13. Legal Compliance

Applicable Laws: This policy complies with applicable data protection laws, including: PIPEDA (Personal Information Protection and Electronic Documents Act) - Canada, GDPR (General Data Protection Regulation) - European Union, LGPD (Lei Geral de Proteção de Dados) - Brazil, other regional privacy laws.

Representatives: As necessary, we may appoint local representatives in specific jurisdictions.

14. Contact Information

For questions about this Privacy Policy, exercising rights, or concerns about data protection:

TrueNorth Sites
Email: [email protected]

Acknowledgement

By using our website and services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

This policy has been developed to provide transparency about our data practices. If you have any questions or concerns, please don't hesitate to contact us.

Privacy Policy

TrueNorth Sites
Effective Date: 2025-06-21
Last Updated: 2025-06-21